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  • Building a strong cosmetics brand in a dupe culture

    25 November 2019

    According to market research, the global cosmetics industry is forecast to be worth $675 billion by 2020. However, the trend for bloggers and social media influencers to actively encourage consumers to buy cheap copies of higher-end products known as “dupes” has made creating and maintaining a strong, cosmetics brand particularly challenging.  Dupes tend to have […]

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